And it actually is the foundation still today of what you know, basically what designers are doing, we’re looking at the problem, we’re looking at what you know, the customer and the user needs. And we would always work very closely with users to understand the user needs, and then design a solution that matched and met those user needs. So you were looking at the particular product, you were looking at a particular specific part of a system. I mean, when I started, it was very much focused on a much more narrow scope. Does your career map across to how designers evolved generally over the over that time, from designing products to more more about services and experience and now into designing systems? So unless companies take this seriously, they are at risk. And I also think that companies today who are not looking into these dimensions are at risk, and will very soon be at risk, because of the big changes that are happening, the changes that are happening in legislation changes that are happening in, in the customer, consumer finance customers as themselves. And so it’s not just not just a bolt on, is it? It’s not an add on, it should inform everything that you do right along the value chain, obviously, the design of products and services, but also, you know, your financial model, how you do sales and marketing, absolutely everything, I think it’s going to be as transformational, in a circular economy particularly is going to be as transformation as digital was touching every part of the business.
And, yeah, hopefully, it’s just going to go from strength to strength, as more companies realise that sustainability needs to be at the heart of your business strategy. And there is massive investment in knowledge build up and really to, to accelerate the impact that we can create, together with our clients across the world in this topic, So it’s amazing how much energy and effort is put into this space and the sustainability practice of McKinsey today is the fastest growing practice across our entire firm. So I think for me, this is an incredibly exciting time to be at McKinsey and also leading design within and sustainability within McKinsey Design. And it’s really that mix that is needed to address these challenges, because we need to envision the future and we need to be able to build a really rigorous and solid, this this path towards that future in order to realise it. So the way we are working now approaching this challenges around sustainability is that we’re combining, you know, analytics and this this rigour with innovation and creativity. So we have around 450 designers have multiple capabilities and profiles across the world in 17, different hubs and locations. And while many people may know about McKinsey, most people still don’t know that McKinsey is today also one of the world’s largest design agencies. McKinsey being a management consultant, global management consultancy. So having worked in my whole life as a design consultant, the last five years of my career has been within McKinsey. And I’m curious to know more about what you do now these days at McKinsey.
So Malin, that’s a really interesting background to how you got into design. And a lot of that work that I do is connected to circular economy. And then moving on to work more with customer experience. So I started out as a product designer almost 30 years ago, industrial designer, I have then moved through many different parts of the design world, and I’ve been working in design strategy, been working them as service design became a topic, then building after that capability when really in our studio, and bringing that as well lesson as an offered clients. So I have a long history in the design world. Malin, Welcome to the circular economy podcast.Īnd first of all, I’d love to know more about your background while in and how you got into industrial design. Provided by AI – add ~1:10 mins for the finished episode
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